Japan selects
From tableware to unique home decor and stationery, these 30 handpicked Japanese brands are making their U.S. debut. Be the first to stock what no one else has – all at wholesale prices, exclusively on Faire.
Explore the Collection
Gifts
Accessories
koto
Accessories made from kimono fabric, symbolizes eternal connections, perfect for gifting for yourself or loved ones.
NEW
Kitchen
MORI KOUGEI
Warmth of natural wood to everyday life – crafted with 70 years of veneer and woodworking expertise.
Home Decor / Accessories
Shibaful
Featuring a unique lawn material, embody “carrying a park with you” with grass textures crafted by Japanese artisans.
NEW
Mens Gift
DIARGE
Refined men’s accessories – blending metal and natural materials for timeless, everyday essentials.
candles, fragrance& Home ambience
NEW
Incense
Bridge and blend
Ancient Japanese incense reimagined — blends inspired by 1000 years of fragrance tradition and mindful living.
Candle
daiyo
Handcrafted Japanese candles made from 100% natural plant wax — clean, sustainable, and smoke-free since 1914.
Candle
huukyou
Objects that capture overlooked beauty in nature and daily life — inspired by timeless Japanese sensibilities.
Home Decor/Lifestyle
shesay
Everyday items designed to spark small joys and moments of “I found it!” in daily life.
NEW
Home/Table Decor
sola cube
Nature’s beauty, preserved in acrylic — botanical sculptures that inspire curiosity, learning, and wonder at any age.
Home Decor
tempo
Elegant mobiles crafted to move with air and light — kinetic art blending balance, design, and quiet beauty.
NEW
Home Decor/Lifestyle
Nagae
Timeless metalwork from Japan — refined home goods blending traditional craft, modern design, and thoughtful details.
Self-care, Towels &Lifestyle
Beauty
shaquda
Artisan brushes crafted from premium goat and badger hair — blending Kumano tradition, design, and mindful rituals.
Bathroom
sodateru towel
Light, airy towels that grow softer with every wash — ultra-absorbent, quick-drying, and gentle on skin.
NEW
Accessories
fukushin
Sustainable gloves born in Japan’s nature — crafted with care for people, animals, and the planet since 1977.
NEW
Lifestyle
soem
Modern Japanese designs using eco-friendly bioplastics — thoughtful, beautiful daily essentials that inspire smiles.
NEW
Matcha
the nodoka
Brooklyn-born Japanese tea — organic, powdered, versatile, and packed with rich flavor and health benefits.
Kitchenware & Tableware
Tableware
kikime
With 50 years of tradition, the brand blends handmade quality with Japanese crafts offering ethical products.
Towel
Fukuroya towel
The brand creates vegetable- dyed towels, using surplus materials and recycled cotton.
NEW
Tableware
lin japan
Innovative Arita porcelain with metallic shimmer and color-shifting glow — luxury everyday elegance redefined.
NEW
Kitchen
style of japan
Elegant, eco-friendly lacquered and wooden chopsticks — preserving tradition for modern lifestyles.
NEW
Tableware
sensui
Tableware that fills both heart and home — perfect for everyday meals and heartfelt hospitality.
Tableware
yamani
Crafting joyful everyday tableware with traditional Mino techniques since 1897 — trusted by retailers worldwide.
NEW
Kitchen
Eatoco
Functional kitchen tools born in Tsubame-Sanjo — designed to make cooking and dining joyful and seamless.
NEW
Tableware
isuke
Bringing the warmth of wood and the luster of lacquer from Kyoto — modern, simple designs for everyday happiness.
Crafts, DIY & Stationery
NEW
Stationery
kashiko
Beautifully crafted stationery that celebrates local artists— bringing heartfelt moments to life through paper.
NEW
DIY Leather Kit
kyoto makotoya
DIY leather kits handmade in Kyoto — bringing the joy of crafting and the beauty of natural leather.
Gift Card
Nandaka
Stationery brand, blends contrasting elements in letter paper and cards, collaborating closely with local craftspeople.
Stationery/Home Decor
sikigu
SIKIGU, founded in 1919 in Osaka, designs innovative paper products, integrating traditional Japanese techniques into everyday items.
NEW
Sewing Kit
hiro
Handcrafted mini sewing kits from Kanazawa — blending 85 years of sewing expertise with traditional Japanese craft.
NEW
Leather Keychain
vanca craft
Playful, hand-crafted leather accessories — bringing joy through unique 3D designs and Japanese craftsmanship.
Organized by JETRO
Any questions?
jetronypr@jetro.go.jp